and all we got were a pair of nike sb's
The Nike SB Dunk High KCDC embodies KCDC’s 20-year history and all of those who have been an influence. Its pink and black palette nods to classic punk combat boots, the heel pull, pop cup-sole stitching, eyelets on the ear flap, triple-needle stitch, graphic-printed insole, and gum sole; tributing Amy’s punk and underground days in NYC.
The KCDC Dunk High is the culmination of 20 years of commitment and a testament of more to come. Using rich pinks as the foundation of the colorway, the KCDC Dunk High adds bold black contrasts, starting from the iconic Swoosh to the branded sockliner. Extended to the lacing system, each pair comes with two KCDC branded lace options, antique brass eyelets, grounded by a special clear gum outsole finished with the KCDC logo branding on the footbed.
We knew it had to be pink as a way to take back what it means. It can be tough, pretty, and for everyone.
— Amy Ellington
The skateboard industry has a male-dominant history. In the beginning, a majority of skate brands and shops were solely founded and operated by men. The sport was rooted in openness but lacked representation from women as leaders in the space for the greater part of four decades. Then, in 2001, Amy Ellington changed the narrative.
Ellington took a chance and opened KCDC, a skate shop in Williamsburg that would usher in a new wave of diversity and inclusion to skateboarding. At the time, opening a skate shop in Williamsburg was unheard of. Williamsburg was mostly uninhabited by buzzing shops, as factories and warehouses occupied a majority of the space. In this openness, Ellington saw an opportunity to use the landscape and provide a safe haven for her community - a place to throw events for brands, artists, starlets, and creatives alike without restriction. With this, KCDC set the tone and soon became a focal point for skate culture in Brooklyn.
Serving the NYC Skateboarding Community Since 2001
80 North 3rd
Brooklyn, New York
With the community behind her, Ellington expanded on what skateboarding is and should look like. The skate industry’s common solution to appeal to more women was to ‘shrink it and pink it’ - offering smaller sizes and smothering it in pink, as a way to feminize product. This method rarely catered to the community of women skaters, as it put a one-size-fits-all label on a diverse plane of individuals. The color pink soon garnered a reputation of generalizing women skaters, and it shouldn’t have.